This has been such a great project to be part of. Associate with Rinck Advertising, the Peloton film is a documentary film that will follow the lives of nearly 40 cyclists as they prepare to take on this year’s Cancervive Peloton Project. Team members must train for a year while raising support for cancer care in their community. On October 3rd, 2012 the Peloton team embarked on a 2,500-mile journey from Calgary, Alberta, Canada, to Lewiston, Maine, for the Dempsey Challenge. I was tasked with overseeing the team while mapping out features and content to help grow the support of this heart warming project.