Concept Development

Breakwater DVD Intro Video

Contracted by Spark Creative to build an intro to The Breakwater Middle School DVD. Spark Creative once again hired me to build out a 12-second intro video for Breakwater School Middle School DVD. A combination of Adobe's PhotoShop and Apple's Motion to produce this interactive grid.Breakwater was looking for an intro to be placed on all DVD's that represents their brand and progressive education programs. Using Apple's Motion to produce a 7 second grid-based animation that allows them to change the opening message and replace employee images.

NuImagePRO Website

This website provides NuImage awning dealer a network of information on all their shade products. This Licensed Dealer web site for NuImage Awnings allows dealers to manage sales leads and materials online, while potential customers quickly and easily locate their local dealers. This site has not been redesigned in a while and is overdue. We are in the process of developing the second version in Drupal CMS.

While working there full time, Future Guard needed a solution for dealers to communicate with corporate. NuImage Awnings needed a cost-effective way to communication with and connect customers to their licensed dealers all over the country. We produced a website / interface for pricing and orders to be maintained and archived.

NuImage Awnings Website

This web site has reached phenomenal heights in sales and customer feedback. For years I was the Interactive / Web Designer for FutureGuard, an awning manufacturer in Auburn, Maine. In 2004 My co-owned company, FLUXdevelopment, LLC. closed its doors to join FurtureGuard's in-house marketing team. As one of the leading companies in the awning industry with nationally-known partners such as HomeDepot and Lowe's.

Futureguard needed a one-stop-shop for everything from web design to digital video / DVD production. Someone to lead the in-house design and marketing on their retail website. From design to develop. This is a full ecommerce solution, which has lead to amazing sales growth as the site reaches the over 4 million dollar sales mark in its very first 3 years of operation.

Spring Harbor Annual Report

A great example of an alternate solution to a printed annual report.... HD Video / Interactive Website. A video-based electronic Annual Report showcasing candid, heartfelt interviews that helped drive home the client's key brand messaging.

Spring Harbor Hospital wanted their Annual Report to work harder for them, giving donors and the community a true picture of how the important work they are doing in the field of mental health really touches people's lives. 423interactive worked with the agency of record to help create a video-based Annual Report, in which current and past patients of Spring Harbor discussed their experiences at the hospital. These candid, heartfelt interviews helped drive home the message that Spring Harbor helps patients “find the strength within”.

Three Olives Vodka - Secondary Promo

 A Flash-animated CD-Rom designed to be played on monitors in selected liquor stores across the nation. This is the second of two versions for Maine's WhiteRock Distilleriers and their nationally-distributed Three Olives Vodka brand.

Three Olives Vodka is a small, nationally-distributed vodka brand that was poised for growth. With the launch of a multi-million dollar national advertising campaign, Three Olives needed a powerful way to tell its “up and coming” story to wholesale spirits buyers. In partnership with Three Olives' agency of record, Swardlick Marketing Group, I created an audio-visual presentation that brought the print advertising campaign to life while outlining the media buy and all promotional support, using a combination of video, stills and custom animation.

Three Olives Vodka - Initial Promo

CD-Rom for Maine's WhiteRock Distilleriers and their nationally-distributed Three Olives Vodka brand. A Flash-animated CD-Rom designed to be played on monitors in selected liquor stores across the nation. This is the first of two versions.

Three Olives Vodka is a small, nationally-distributed vodka brand that was poised for growth. With the launch of a multi-million dollar national advertising campaign, Three Olives needed a powerful way to tell its “up and coming” story to wholesale spirits buyers. In partnership with Three Olives' agency of record, Swardlick Marketing Group, I created an audio-visual presentation that brought the print advertising campaign to life while outlining the media buy and all promotional support, using a combination of video, stills and custom animation.

General Motors CUV Advertising

A series of web banners for General Motors Certified Used Vehicles that relate to the college target group. Nominated for Boston's "Hatch Awards", a series of banners for General Motors Certified Used Vehicles.I was tasked to produce a series of banners to be placed on websites with high levels of college student traffic, such as www.collegeclub.com. The plan was to produce 3 Flash banners with custom animation. The concept was to produced them to have a "Soulth Park" feel. These fun banners has such a very high click-through-rate. The client ended up re-used these banners for 2 more rounds of media.

Mangosoft MangoMind

A Flash-based presentation with a professional voice over to launch Mangosoft's product MangoMind.The client, Mangosoft was launching another networking solution and needed a presentation to explain the complexity of the product. My plan was to use Flash and a custom voice-over, to produce a 3 minute demo for MangoSoft. At the time, I was working on Mullen's Interactive Department's Production Team.

Client: 

MangoSoft CashLink

A Flash presentation with professional voice over to launch Mangosoft's CashLink software.Client Request:Mangosoft, a software development company was in need for a presentation to introduce CachLink, their network cach solution for small to medium size companies.Solution:A Flash-based movie that used one light weight SWF to load multiple smaller files. This product launch was a large piece of the client's marketing material. This was produced while working for Mullen Advertising's Interactive Production Team.

Client: 

Pontiac Aztek Launch

Flash movie with microsite built for the launch of Pontiac's Aztek. This was one of the first Flash projects I was involved in with a major client like Pontiac. Produced while working with Mullen Advertising's Interactive Department.I was asked to produce an online micro-ad for the launch of the Aztek. I pushed the evolution of the creative conception around a 2 Minute flash movie with small micro-site linking to Pontiac and GM websites.

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